'Idea Candy Voucher' sweetens local calling in Rajasthan with lowest call rates @ 30 p/min and 1 p/2 sec

New Rs. 10 Idea Candy Voucher will enable all Idea users to make most affordable calls (mobile or landline) on any network across Rajasthan

IDEA Cellular, the pan-India mobile operator has launched a new ‘Idea Candy Voucher’ in Rajasthan, enabling Idea subscribers to make Calls to any mobile or landline network in the state, at the most affordable rates. The new Idea Candy Voucher can be availed on both, per minute and per second billing plans.

Idea prepaid users would now be able to make calls to all mobile and landline networks at just 30 paise/min on the per minute billing plan, and 1 paisa/2 sec on the per second plan. Idea has innovatively christened its new product as ‘Idea Candy Voucher’ making calling sweeter for Idea subscribers! The new product has been launched to cater to the customers’ need of affordable mobile communication. Nearly 25 lakh Idea subscribers can avail the new Idea Candy Voucher for Rs. 10 only. Idea subscribers can purchase the new voucher from any Idea retail outlet across the state of Rajasthan.

Launching the voucher, Mr. Sunil Kataria, Circle Head - Rajasthan, IDEA Cellular said, “Idea’s customer centric approach has always helped us create products and services that offer more value to our customers and reward them for putting faith on the Idea network. This time we are pleased to bring the ‘Idea Candy Voucher’ for the first time in Rajasthan, which not only offers value for money but also helps our subscribers stay connected at the most competitive rates that are currently available in the market. We believe that this product will drive growth for Idea in the largely under-penetrated market of Rajasthan”.

This product has been developed particularly keeping in mind the desire of the young users to stay connected at affordable prices.

About IDEA Cellular Ltd.

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 72 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com