Airtel digital TV's Diwali Dhamaka for DTH customers in South

• Limited period Special Diwali Pack for new customers at Rs. 1750 with no installation cost and a free Language Top Up in either  Kannada, Malayalam, Tamil or Telegu
• Adds  6 channels, expanding total bouquet of South Indian channels to 47

As part of its ongoing Diwali celebrations, Airtel digital TV - the DTH service from Bharti Airtel – today announced the launch of special limited period Diwali Packs for its new customers at Rs. 1750 with no installation cost and a free Language Top Up in either Kannada, Malayalam, Tamil or Telegu. Airtel digital TV also announced that it had taken its bouquet of South Indian channels to 47 by adding 6 more channels - Udaya Varthegalu, Angel TV, Makkal TV, Jaya Max, Shri Venkateshwara Bhakti Channel and Shubhavarta.

Announcing the offer, Mr. V Raviganesh, CEO (DTH) - South Hub, Bharti Airtel, said, “It has been an overwhelming journey for us as Airtel digital TV completes its first anniversary on the auspicious occasion of Diwali. To celebrate the occasion and to thank all our customers for their support and appreciation, we are very pleased to launch our special new Diwali offers and hope to bring in magic in many more homes across the country.”

The limited period Special Diwali Pack for new customers offers:

• Rs. 1750 with 6 months subscription of South Super Value Pack offering a total of 125 channels including all the Sun channels and premium channels like Star World, National Geographic, NDTV 24*7, Discovery.

Airtel digital TV – the DTH service from Bharti Airtel – is the sole national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. These two technologies combine the benefits of higher compression with better performance under low signal strength, which enables us to deliver a distinctly clearer picture on our customer’s TV in comparison to any other comparable broadcasting technology. Additionally, Airtel digital TV brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listening to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 110.89 million customers as of end of August 2009, consisting of 107.99 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.airtel.in