Airtel is the official Broadband Sponsor of Cricket on YouTube for IPL 2010

Offers free 2 Mbps speed upgrade for broadband customers viewing matches on YouTube

Bharti Airtel, one of Asia’s leading integrated telecom service providers, today announced that it is the official Broadband Sponsor of Cricket on YouTube for IPL 2010. For the entire duration of the IPL, cricket enthusiasts enjoying the action on YouTube on an Airtel Broadband connection, will have a free upgrade to a speed of 2mbps. Airtel broadband customers will therefore be able to enjoy a ‘buffer-free’ live cricket viewing experience on www.youtube.com/ipl from 12th March - 25th April.

This is a step towards drawing more people towards viewing major sporting and entertainment events online through Airtel Broadband.

To add to the cricket excitement, Airtel Broadband has also introduced a social media game ‘Fastest Fifty’ to engage with the community on Orkut where customers will be able to predict outcomes, compete against each other and win exciting prizes.

This limited period offer is available only for the duration of the IPL on www.youtube.com/ipl.

For any other sites, the customer will continue to surf and download as per the speed plan that they have opted for.

Airtel has constantly strived to innovate and deliver high quality products to its broadband customers. As the leading private broadband player in the country, Airtel delivers its broadband service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This technology enables ultra high-speed broadband which is scalable and affordable. Airtel offers its broadband services across 95 cities in the country with approximately 1.24 million broadband customers as on December 31, 2009.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. In South Asia, the company had an aggregate of over 131 million customers as of end January 2010, including 121.7 million mobile mobile customers in India. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in