Candid Marketing appoints Arunabh Biswas as Associate Creative Director

Candid Marketing, India’s No.1 Brand Activation Agency has appointed Arunabh Biswas as Associate Creative Director for Mumbai to expand is digital business division.

With a vast experience and a career ranging from an environmental design engineer to creative consultant at Web chutney, Arunabh Biswas has been appointed by Candid to add the extra edge and zeal that the agency is seeking to enter into the digital space. Arunabh’s move to Candid Marketing comes at a time when the digital space is looking out for innovation to survive and progress.

Speaking on Arunabh’s appointment Amrita Kumar, VP Content & Planning, Candid Marketing said, “Arunabh’s treasure of knowledge and experience will definitely synchronize and go hand in hand with Candid’s innovative approach to always be at No.1 in our field. His varied experience proves his ability to provide the right direction to our expansion. I am confident that over the next year, Candid will be at the forefront of digital activations.” 

Elaborating on his new role, Arunabh Biswas, Associate Creative Director, Candid Marketing said, “Today’s age of communication is getting increasingly concentrated around the digital world. It is a constant ground of innovation and apt use of knowledge. Candid has been regularly creating campaigns which re-define innovations in the activation space. With its entry into the digital space it has a new aim, the agency bring forth the values that have led it thus far.”

An engineer from Delhi University Arunabh worked with his father in their NGO - Center for Social and Environmental Care (C-SEC) and later on went to join ESP India Ltd., where he worked as a conceptualiser, copy writer and creative supervisor. Prior to joining Candid, Arunabh was working with Web Chutney as a creative consultant he handled brands like Airtel, Metlife, Maruti Wagon R, KFC, Makemytrip.com etc.

He has also worked on accounts like Maruti All New Estilo, Maruti A-Star, Genpact, HCL, Oriflame etc during his days with EPL.

Over the last year Candid has grown by over 40 per cent, providing on ground activation strategies to clients like HUL, Nokia, ESPN Star Sports, Cadbury, Pepsi, Star TV, Mars Foods and many other MNCs.

About Candid Marketing
Candid Marketing was launched on 15th August 1995 as a full function, national, Brand Activation company, offering clients a wide range of turnkey services.

In the last 14 years, Candid has executed over 30,000 promotions and events across 100 cities and 20,000 locations nationwide, and is known to be one of the most innovative and experienced companies in the business.

Candid has worked with the best names in the Indian corporate sector including HUL, Castrol, Nokia, Pepsi, Cadbury, UB Group, Google, Lenovo, Philips, ICICI Bank, Star Plus, Mars Foods, Sony TV, ESPN Star Sports, Colours, Nissan Motors,etc.