Citi India appoints Muge Yuzuak as head of cards business

Citi India's Global Consumer Group today announced the appointment of Muge Yuzuak as the Head of Cards, India. A strong consumer financial services executive, with an in-depth knowledge of the Cards industry, Muge will run Citi India’s Cards business. She succeeds Sandeep Bhalla, who is now the Retail Banking Head for Citi in India. Muge will report to Anand Selva, Country Business Manager, Global Consumer Group, Citi India.

“We have a strong and industry leading cards business that has set the benchmark in India. I am thrilled to have someone of Muge’s caliber join our team. Muge has the ideal mix of developed and emerging markets experience that will be essential to building on our progress, expand our cards footprint and drive innovation,” said Anand Selva.

Muge rejoins Citi after serving as Managing Director of Transit Ventures in New York wherein she established a Citi-wide initiative creating solutions for transit authorities globally. Muge began her Citi career in 1995 with Citicards Turkey and has varied experience across multiple markets and numerous functional areas including operations, marketing, sales, e-business, product management and innovation.

She served as the e-Business Director and new product management for Citicards in the US from 2001 to 2005, where she built online acquisitions and sales business and moved Citicards to 2nd place. She also launched and created a USD One Billion portfolio on the most innovative College Savings credit card. She has also worked as head of e-Business and growth initiatives for Global Cards and was the Chief of Staff for Citi’s Global Consumer CEO based in the US.

Muge is a graduate of Istanbul University, Faculty of Economics. She also serves as a trustee on the international board of trustees of the world’s biggest non-profit high school exchange program, AFS, as a volunteer and an alumna.