DHL showcases 'Future of Fashion' at Lakme Fashion Week Summer Resort
DHL presented ‘Future of Fashion’ at Lakme Fashion Week Summer Resort 2011 to a packed audience. Partnering with cutting edge designers Atsu and Kallol Datta, DHL demonstrated its expertise as a trade facilitator for the fashion industry.
The designs of Atsu and Kallol, which received rave reviews, were inspired by the attributes of DHL focusing on speed, vibrancy and precision. The brand colors saw prominence and the designs had a good balance of the trends that will unfold in the months to come.
Commenting on DHL’s association with Lakme Fashion Week Summer Resort 2011, Mr. R.S Subramanian, Country Head, DHL Express India said: “Through more than 50 years in fashion, DHL has always provided speedy response and convenient delivery that the industry demands. We have developed specific logistics solutions to meet the demanding needs of this dynamic sector. Our partnership with Atsu and Kallol highlights our commitment to the fashion industry.”
Both Atsu and Kallol are designers with a flair for subtlety vis-à-vis details and patterns. Kallol is based in Kolkata whilst Atsu’s design house is in Delhi. Atsu has showcased his latest Spring/Summer 2010 collection at Milan Fashion Week. This synergy is aimed at setting the pace for Lakme Fashion Week Summer Resort 2011.
Having graduated from NIFT in 2001, Atsu apprenticed with Tarun Tahiliani and Spanish high street brand Zara for a couple of years before launching is eponymous label ‘ATSU’ in late 2006. Since his 2007 debut, the brand has grown immensely and received wide accolades. Primarily known for his chic, feminine and understated clothing line Atsu’s line has evolved into a complete ready-to-wear collection which firmly holds his signature style and modern adaptation to classic silhouettes.
Kallol graduated in womenswear from Central St. Martins in 2006, preceded by a Fashion Design degree from NIFT. Kallol Datta 1955 was showcased in October 2007. Winner of numerous awards, Kallol uses his label as a front for gauging people’s moods.