New Delhi, 19th April, 2007: Electronic Arts (NASDAQ: ERTS) the world's leading interactive software entertainment company, headquartered in Redwood City, California, has appointed Excel Interactive as its master licensee for its PC games business in India, and . Through the tie up agreement EA will distribute and replicate its PC games in India. | |
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| Ajay Khanna, General Manager, Electronic Arts, India commented, "EA is delighted to be working with Excel Interactive to broaden our PC game distribution base in India., The tie-up with Excel Interactive will ensure that we are able to provide EA's growing fan base in India, with the latest games as soon as they are launched worldwide." |
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| Says M.N Kapasi, Managing Director, Excel Interactive, "Excel Interactive's association with the world's leading video game developer, Electronic Arts, will compliment our presence in the home video space. It is a natural progression for us to enter this segment as the distribution of the gaming product overlaps with that of the home video." |
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| Electronic Arts Inc. (EA), develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. |
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| Some of EA's most popular game franchises and titles include Need for Speed™, FIFA Soccer, The Sims™, EA SPORTS™ Cricket, Battlefield 2142™, Tiger Woods PGA TOUR® , Harry Potter™, and The Lord of the Rings™. |
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