IBM names EuroRSCG 4D lead digital agency worldwide

Global technology leader IBM has named EuroRSCG 4D its lead digital agency worldwide. The appointment spans web and digital brand experiences, including the development of strategy,technology, design, usability, editorial and production, and social media strategy working in collaboration with IBM's other agency partners.

“Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on e-mail and relationship marketing,” said John Kennedy, VP of Corporate Marketing at IBM. "Our current agency partners are teaming with IBM to do great digital work in advertising,demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence."

"We're delighted to start this new strategic relationship with IBM. We're excited to work with them on their 'Smarter Planet' vision and help show various audiences how one of the most important companies globally is committed to changing how the world works. It's an honor to have been chosen as their lead digital agency and validation that our 'digital at the core' model is working,” said David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide.

“IBM's ambition for digital extends well beyond most marketers' imagination. I'm looking forward to partnering with Alex Bombeck, the President of Euro RSCG 4D Discovery and leader of the IBM relationship for the past 11 years, in extending our relationship beyond eCRM and across our global network,” said George Gallate, Global Chairman of Euro RSCG 4D.

IBM is the latest digital win for the Euro RSCG 4D network which has welcomed the likes of Lacoste, Jaguar, Sprint and EDF, the largest digital pitch ever in France, to its roster this year.

The Euro RSCG 4D network is part of the agency’s digital at the core model and incorporates the best-in-class digital expertise from all offices to make up a truly global network of the top minds in the digital space.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, KraftFoods, Lacoste, L'Oréal, PSA Peugeot Citroën, Pernod Ricard, ReckittBenckiser, Sanofi-Aventis, and Schering-Plough. Headquartered in New York,Euro RSCG Worldwide is the largest unit of Havas, a world leader incommunications (Euronext Paris SA: HAV.PA).