ICICI Pru iCare Awarded 'Product of the Year 2012'

ICICI Pru iCare, an innovative online term insurance product from ICICI Prudential Life Insurance was awarded the Product of the Year 2012 in the Life Insurance category. 

‘Product of the Year’ is the global consumer recognition standard that celebrates and rewards the best innovations in consumer products and services done through an independent consumer survey across the country. ICICI Pru iCare was shortlisted by the jury post which the product was put through an independent and 100% face to face consumer survey. The survey was conducted by AC Nielson in 36 (Thirty Six) markets across India with a participant size of more than 30,000 people. 

Speaking on the occasion, Mr. Manish Dubey, Sr. Vice President & Head - Marketing, ICICI Prudential Life Insurance said, “The award is a recognition of ICICI Prudential Life’s consistent endeavour to enhance the customer experience, both offline as well as online. We strongly believe that technology will play a major role in adding new dimensions to the consumer experience with life insurance by making the interaction convenient, affordable and transparent.” 

The consumers have voted for ICICI Pru iCare as the Product of the Year 2012 in the Life Insurance category for its easy accessibility, convenience and affordability. 

ICICI Pru iCare is a comprehensive term insurance plan which can be bought online in 10-15 minutes without any medical tests. A person choosing to buy the plan has to simply log onto ICICI Prudential Life’s website, www.iciciprulife.com and follow 3 simple steps: 

· Select the cover amount, 

· Key in the personal details, 

· Make the payment 

The entire process of buying ICICI Pru iCare can be done online at a person’s chosen time and convenience.