Ignite Mudra wins Trichup Hair Care account

Vasu Healthcare, the Baroda based Ayurvedic healthcare company has appointed Ignite Mudra to handle its creative services for Trichup brand of hair care products. IBD Percept was the incumbent agency.

Ignite Mudra will work on the strategy and creative deliverables of Trichup and a few other Vasu Healthcare brands. The budgets would be need based.

Vasu Healthcare is a 31 year old company which has had its presence in the ethical market. In the last two to three years it has started focusing on the OTC market through Trichup.

Commenting on this development, Sudarshan Banerjee, Head-Ignite Mudra said, “We are delighted to have Trichup and other brands in our fold. This is a very competitive landscape and we see a very exciting journey ahead.”

Dr. D K Mehta, Vice President (Marketing), Vasu Healthcare, pointed to the strong credentials of Ignite Mudra in creating numerous brands from scratch as the main reason for the switch. “Ignite Mudra has built a number of brands of like DermiCool, ItchGuard, Krack, Livon etc which are categories in themselves. The agency has the right talent base to take Vasu Healthcare to the next level. The team inspired enough confidence in us and we appointed them without going through the entire pitch process” commented Dr. Mehta.

About Vasu Wellness: Vasu Healthcare is a 31 year old Ayurvedic healthcare company based out of Baroda. The company has a long presence in the ethical market and is now focusing on the OTC segment. Trichup is one of the main brands of the OTC division which is known as Vasu Wellness. In the ethical segment, Vasu is the 3rd largest player in the Ayurvedic formulations business (Known as Prescription Business Division) with excellent growth rate. Vasu is known today in the industry for their leadership position in Orthopedics and Urology segments.

About Ignite Mudra:
Ignite Mudra is a specialist agency of the Mudra Group that focuses on building entrepreneurial brands. Based out of Ahmedabad it also facilitates its clients on other services beyond brand building like funds, distribution, HR, corporate structuring etc. This new avatar of erstwhile Mudra-Ahmedabad has some of the greatest Indian brands to its credit like Vimal, Rasna, Dhara, Symphony, Ajanta, DermiCool, Nutralite, Moov, ItchGuard, Livon etc.