KOOH appoints Shrikant Hazare as Chief Marketing Officer

Kids out of home Pvt Ltd. (KOOH), a company providing international standard, professional sports training to children, and a fully integrated outdoor gaming program for corporate, community and their family, today announced the appointment of Shrikant Hazare as its Chief Marketing Officer (CMO). Shrikant, an industry veteran with over 2 decades of marketing experience, will lead KOOH’s marketing efforts for their sports (KOOH Sports) and events (Fun @ Field) divisions.

Set up in April 2011, KOOH has been set up with a mission to deliver sports training of international standards and provide an out of home experience through their unique outdoor games for schools, communities, workplaces et all. More over their exclusive partnerships with international bodies like Off Limits Corporate Events ltd. (UK- based sports event company that own and operates the props and games show spun out from the popular BBC ‘It’s a Knockout’) and Indian tie-ups like Underdog Sports Solutions (manages sports activities in schools & colleges in India), has given them a headway in the industry.

In his new role, Shrikant will be responsible for introducing the concept of sports development utilizing disruptive marketing ideas through unconventional mediums to its core audiences. He will drive the marketing strategy and brand management functions including brand communication, brand design, sports marketing, offline and social media marketing.

Susir Kumar, Co-founder and Chairman of KOOH said, “KOOH is a fledgling organization with a clear aim to rekindle love for the outdoor in the lives of kids, parents and communities. Shrikant is a passionate professional with deep marketing experiences spanning consumer, entertainment and B2B segments, and we found in him the right qualities to drive KOOH’s marketing function. Given his proven leadership skills, sharp business acumen and track record in building brands; we look forward to leveraging Shrikant’s skills in achieving our mission.”

Prior to joining KOOH, Shrikant worked with SKNL group as President Marketing and Communications. Before that, he spearheaded INOX’s pan-India marketing initiatives as Vice President – Marketing, which gave him an opportunity to study the Indian entertainment industry and consumer behaviour from close quarters. His earlier stints included working with McDowell’s & Co. for nine years and Seagram Marketing Controller for East, West & South Regions. Shrikant holds an MBA degree in Marketing and Finance from the Pune University.