Maersk Line launches unique 'Priority Product Upgrade' for its customers

Maersk Line, the leading global shipping line, has launched an innovative upgrade option that enables customers to get urgent cargo on board a ship and offers a slew of other benefits. 

The new service known as ‘Priority Product Upgrade’, will help customers who simply can’t afford to take “no” for an answer for certain key shipments. The Priority Product Upgrade will be introduced on selected services on June 1st and will be implemented on majority of Maersk Line’s services during the month of June. 

Maersk Line is the first carrier to offer this service to its customers. 

Priority Product Upgrade is a loading priority option offered to a customer. It is available only at the time of booking and only for vessels where the market demand is greater than the capacity available. 

The option offers a number of significant business benefits, including: 

• Loading priority of cargo
• Reduces the risk of costly delays
• Saves time – no need to hunt for an alternative
• Gives customer a choice to prioritise cargo
• Will let the customer know instantly, whether they have a possibility of loading their cargo – or not
• Booking acceptance, when a booking would otherwise be rejected 

Maersk Line has launched this new product keeping in view different needs of different customers at different times. 

The upgrade option provides customers with the choice to adjust Maersk Line’s service to their supply chain. So, when a booking rejection or a delayed shipment would normally be the only other alternatives, Maersk Line will now offer its customers the choice of upgrading their booking. 

As part of this enhanced service, a limited space on the vessel for Priority Product will be earmarked while anticipating high demand. However, there will be services where the company will not be offering the upgrade option due to local regulations such as FMC regulations. 

The Priority Product Upgrade is not available for a fixed fee, but is priced dynamically and will vary depending on vessel space availability and market demand. 

If for some reason, Maersk Line cannot load the cargo on the planned vessel, the company will refund the cost of the upgrade and of course, schedule the cargo for the next available departure with a free upgrade to Priority Product. 

For more information on Maersk Line’s new Priority Product upgrade, please visit maerskline.com. 

About Maersk Line
Maersk Line is one of the leading Shipping Liner companies in the world, serving customers all across the globe. Maersk Line has close to 16,500 employees across 325 offices in more than 125 countries in which it operates. Maersk Line offers a truly global network of Containerisation Services, providing shipping solutions for cargo imports and exports. Maersk Line in India and Sri Lanka is the leading Container Shipping Line in the region with footprints across 16 offices and close to 400 employees covering all major locations and cargo hubs. 

About A.P. Moller - Maersk Group
Maersk Line is part of the A.P. Moller - Maersk Group, a worldwide organisation with about 120,000 employees and offices in around 130 countries – with global headquarters in Copenhagen, Denmark. The Group conducts businesses in the following key areas: 

Container Shipping and Related Activities
APM Terminals
Tankers, Offshore and Other Shipping Activities
Oil and Gas Activities
Retail Activitity
Other industrial companies and interest in Danske Bank