Mauj Mobile acquires Mobango, the first social mobile application store

Mauj Mobile, a part of People Group and one of India's leading Mobile VAS companies today announced that it has acquired UK based Mobango, one of the world’s largest independent mobile application and User Generated content store.

With the advent of 3G and availability of feature rich smart phones at low prices in India Mauj expects consumption of data-based services to increase significantly. This deal will allow Mauj to provide its partners, in India and abroad, a wider array of applications and content for their customers whilst further consolidating its foothold in the telecom managed services space.

Commenting on this development, Mr. Anupam Mittal, Founder and CEO, People Group said, “Mauj was founded with a vision of providing compelling content and applications over the mobile internet. Mobango's acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world's largest independent app-store, so we are obviously very excited to round off our Applications, Content & Communities offering.”

Mr. Fabio Pezzoti, Founder Mobango said, "We are delighted to have concluded the transaction with Mauj Mobile, a leading Mobile VAS company in the fastest growing telecom market in the world. With Mauj and Mobango coming together, customers and partners of both the companies will benefit through a broader choice of products and services.”

Mobango has customers worldwide across all geographies with a big proportion of customers also from India. All downloads on Mobango are free for its end consumers. Mobango has served over 750 million downloads and currently generates in excess of 300 million downloads per annum to their customers. Mobango has one of the largest developer communities in the world who upload a large number of mobile applications to its store every single day.

About Mauj Mobile: Mauj Mobile is a part of the People Group that owns large digital properties like Shaadi.com & Makaan.com. As India’s leading mobile VAS enabler, Mauj provides technology, content aggregation and destination management services to Indian Telco’s and Media companies. It is also widely regarded as the pioneer of Mobile Marketing in India, having executed over 150 integrated campaigns for leading Advertising Agencies and their Brands like Cadbury, Colgate, Nokia, Lee, JnJ etc. as well as for partnering BSNL, IDEA and Airtel for mobile inventory management & sales.

About Mobango Mobile:

MOBANGO is the first Universal Mobile Community that allows cell phone users to publish, convert, and share with friends all kinds of user generated content -via the web and mobile devices- for personalizing and empowering the new cell phone's generation. With MOBANGO, you have immediate access to thousands of personal files provided by MOBANGO users, across the World. You can publish, convert, and share Personal Content of all types for your cell phone - Videos, Photos, Ringtones, Applications, and Games. Upload your material from your PC and use MOBANGO to convert and adapt it for your cell phone: in few, easy, steps. MOBANGO is your cell phone home on the web - dedicated to everyone who enjoys personalization and entertainment services for cell phones. Mobilize your files on MOBANGO and send them to virtually any cell phone in the World.