mig33 launches mobile fan clubs for Indian Premier League teams

Cricket fans to experience live IPL cricket action on cell phones

• mig33 introduces mobile fan clubs for Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers
• Fans in India can sign up by messaging their IPL Club Name initial (refer to box) to 57575 or by downloading mig33 directly from their mobile phone’s browser (m.mig33.com/cricket)
• Dedicated Chat Rooms and Mobile Fan Zones for the IPL Teams, live ball-by-ball commentary, updates from the team, chat with friends and fans world over, virtual club merchandise and team player chats are some of the activities that will be made available

mig33, the largest global mobile community, has tied up with five of the Indian Premier League (IPL) teams to establish dedicated mobile fan clubs for each of them. The teams are Kings XI Punjab, Delhi Daredevils, Royal Challengers and Deccan Chargers. This marks the launch of a new service for India and an expansion of operations. mig33 will help the teams connect with their huge fan base in India and around the world through the mobile phone. mig33 already caters to more than 20 million users worldwide including millions in India,  South Africa and a large  number of NRI’s (Non Resident Indians).

For joining the Fan Club (in India) -

• Royal Challengers –  SMS RC to 57575
• Kings XI Punjab – SMS KXIP to 57575
• Deccan Chargers -  SMS DC to 57575
• Delhi Daredevils – SMS DD to 57575
• Chennai Super Kings – SMS DD to 57575

The platform that mig33 is launching in India enables a two-way engagement process between IPL teams in South Africa, and their fans back in India and around the world. mig33’s Cricket FanZone and the IPL teams’ mobile fan clubs, open a range of new ways for fans to connect with other fans and cheer on their favorite team players who will be playing in South Africa. These mobile fan clubs give the teams’ fans around the world access to the latest news and announcements. They can “watch” matches, with live ball-by-ball commentary in dedicated chat rooms with other fans on their mobile, access members-only chat features and soon they will be able to buy virtual items and merchandise of their favourite team. The mobile fan clubs also feature virtual cricket stadiums, where fans can take part in live, moderated chats with their favourite cricket stars, team coaches and cheer leaders.

“Cricket, like all sport, is fundamentally a social activity.  Mobile provides the ideal platform for cricket fans around the world to engage directly with one other, as well as chat to their cricket heroes, while catching all the live cricket action. We are delighted that the IPL teams have established their official mobile fan clubs on mig33 so they can use this new communications channel to help build their fan base in India and around the world. With so many IPL teams participating on mig33, cricket fans can expect a feast of entertainment to be readily available at their fingertips,” said Steve Boom, Chief Executive Officer (CEO) of mig33, on the launch of the IPL team mobile fan clubs in India.

About mig33
mig33 is a leading mobile community with more than 20 million users, globally. mig33 provides a choice of communications and entertainment services for users to connect on mobile. In over 200 countries, members engage in the vibrant chat community, instant messaging, email, photo sharing, virtual gifting, profiles, as well as cheap calls and SMS. For more information, please visit www.mig33.com