Mindshare restructures top management

The media agency announces key leadership changes supporting its restructuring plan

Mindshare, the leading media agency of the country, announced today announced a series of management changes and key appointments to strengthen the company and position it for long-term success.

M Parthasarathy or MAPS currently the Leader-Business Planning will head the Client Leadership team. Alok Sinha will now oversee Strategy enabling ‘no-line’ thinking across India. Sandeep Pandey will spearhead Consulting & Intelligence which involves analytics and modeling for better ROMI (Return on Marketing investment). Anita Karnik will continue to handle Branded Entertainment and Activation. Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.

Speaking on the restructuring of the company, Ravi Rao, Leader – Mindshare South Asia said, “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital. We have competent teams and the changes we are announcing today will ensure continuity in each role, while enabling us to broaden our team’s experience and capabilities – something that will be important as we continue to drive new business and grow our market share.”

The new appointments also include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Srilanka and Bangladesh. Rahul gets back into the Mindshare fold after a span of two years from his last position as MD of Mindshare Malaysia and very recently the COO of Mail today.

About Mindshare

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe, West Asia, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is a member of WPP, the world’s leading communications service group with $84.2bn in billings (source: RECMA), and is part of GroupM, the world’s leading full service media investment management operation, which was created by WPP Group to oversee its assets in this sector.