MTNL GSM appoints Percept/H as strategic creative partner for the GSM category

Following the 6 month term of exhaustive review of the creative, strategy and proactive approach, MTNL, one of the largest Telecom Service Providers in Mumbai, has announced a retainer with Percept/H as their strategic creative partner for the GSM category.

Earlier this year MTNL called for a 12 agency pitch for the prestigious Rs. 15 Cr business.

MTNL has unmatched technical expertise and infrastructure and caters to the customers' social and business communication requirements in the most secure and affordable way.

"We were excited to see the commitment on the client’s side. We will look to create a brand which will brim with vitality. The contract with Percept/H initially was for 6 months. It has been an exciting journey, and the team’s passion was evident. The client admired the partnership that the team displayed and we will look to continue this successful partnership in the coming year.” said Ajay Verma, Sr. Vice President, Percept/H

About Percept/H
Percept/H, a 50:50 joint venture of Percept with Hakuhodo Inc., Japan, is the flagship advertising agency of Percept Limited. Percept/H is the brand custodian for their clients and ensures planning support and creative execution through innovative ideas and originative mediums. Percept/H is unique in its 360o offering of advertising, with the strong support of media, PR and entertainment services provided by the specialized companies of Percept. It services various Indian and multinational brands in India.

Percept/H is a Percept-Hakuhodo Company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.