Mudra Connext bags media duties for Gulf Oil

After recently bagging the media duties of Travelguru, Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has now added the media mandate of Gulf Oil. The account will be handled out of Mumbai office.

On handing the media duties to Mudra Connext, Mr. Alok Mahajan, General Manager – Marketing (Lubricant division),  Gulf Oil said, “We are impressed with the capabilities shown by Connext and are sure we have the right partners in them as we begin the new year. The agency's past record and performance left a positive mark with us and we are confident of Connext doing some good work on our brand.”

Gulf Oil Corporation Limited (GOCL), part of the Hinduja Group of companies, is an established company in the lubricants market in India & markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. Present in more than 80 countries across the world, the Gulf brand is one of the most instantly recognizable and powerful brands in the world. The company’s mission is to provide its customers with technologically-advanced lubricants at a competitive price backed by efficient service.  The Group’s strength is to provide world-class products and services by adopting the Global technology to local market needs.

Speaking on the account win, Manas Mishra, EVP & Country Head, Mudra Connext, said, “It’s a pleasure having a prestigious brand like Gulf Oil to partner with. The company has aggressive growth plans for 2010 and we look forward to adding greater value in both the traditional and non-traditional media space. The challenges in the cluttered lubricant category will need us to think out of the box.”

About Mudra MAX:
Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 16 specialist marketing units that provide clients seamless solutions across a wide array of media touchpoints.

Mudra MAX’s specialist units include: Connext (business solutions through media), RADAR (customized media solutions for Reliance ADA Group), Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions),  Multiplier (trade marketing), Celsius (events marketing), Mudra Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing), Portland Mudra (experiential & retail design) and ClearChannel Mudra (global out-of-home solutions).

Mudra MAX’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.