Mudra Connext bags the media duties of Eastern Spices

Mudra Connext, a part of Mudra Max (the Integrated Engagement & Experiential Agency) is continuing with its winning spree, and this time the action comes from the South office. Connext has been selected to handle the media mandate for Eastern Spices. The size of the business is estimated to be over Rs. 10 crores and will be handled out of the Kochi office.

On handing the media duties to Mudra Connext, Mr. Navas Meeran, Vice-Chairman & CEO, Eastern Condiments Pvt. Ltd, says, “Eastern as a spices, seasonings & ready to cook brand has a unique distribution & a strong retail presence with an equally strong equity amongst the consumers. To build on & to enhance the brand equity, Eastern has decided to partner with Mudra Max to provide brand Eastern, the right mix of marketing communication & media vehicles”.

Eastern Condiments (ECPL) started originally as a family-managed business and has since transformed into a professionally-run company operating throughout the length and breadth of the country. Currently, ECPL sells packaged spices (pure and mixed), seasoning products, dessert & snack mixes, ready to cook staple food that have a 12% share of the organized spice market brands. Eastern has also made profit each year, through the last decade and grown at 25% in the last 3 yrs.

Manas Mishra, EVP & Country Head, Mudra Connext, says, “Eastern has shown faith in who we are and what we bring to the table. We are confident this partnership will be mutually beneficial. Over the past year, we have had major wins across offices, and this win tells us we are doing many things right.”

Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 14 strategic business units that provide clients seamless solutions across a wide array of media touchpoints.

Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Customized media solutions for Reliance ADA Group), Primesite (Out-of-home solutions), Prime Consult (Outdoor environment consulting), Prime Retail (Retail & Visual strategy), Prime Way?nding (Navigation solutions), Kidstuff (Promotional marketing), Celsius (Events marketing), Multiplier (Trade marketing), StreetSmart (Interactive out-of-home solutions), Terra (rural marketing), 10integrated (Sports marketing), Mudra Videotec (Brands + Entertainment) and ClearChannel Mudra (Global out-of-home solutions).

Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.