Mudra West appoints Priyanka Rishi as Senior VP

Mudra West a SBU of Mudra India has roped in Priyanka Rishi as Senior VP to overlook the FMCG and infrastructure verticals of  Mudra West which include some of its biggest clients such as Godrej, HCC, Incredible India and Emami in Mumbai. Apart from this, she will also help with new business developments of the office. Priyanka will report directly to Arijit Ray, President, Mudra West.

Priyanka started her career way back in 1996 with Ogilvy, Delhi where she worked on clients such as Electrolux Kelvinator, Kentucky Fried Chicken and Satyam Cineplex. With over 15 years of working for some of the top most advertising agencies in the country including Ogilvy & Mather, Publicis Ambience, and JWT, she has worked on various market categories and a wide array of clients such as Pond’s Skin Care, Kotak Mahindra Bank, Maharashtra Tourism Development Corporation, Coca Cola India (Sprite, Limca, Sprite and Kinley Water), Unilever – Dove, Comfort, Lakme, Westside, Godrej Appliances, SET MAX, Godrej Security Solutions and Thomas Cook among others.

Priyanka Rishi joins Mudra West from Asset Care Advisory, where she worked as Managing Partner and was on the board as Director.

Commenting on her new role in Mudra West, Priyanka said, “Innovative, energetic and rearing to go is how I would describe Mudra. It is a large communication group with positive work culture and a sharp vision. It’s re-defining the way agencies have traditionally seen themselves, be it with such high level of capabilities they have built across communication platforms and media, to the kind of talent programs and policies they have evolved. Arijit is extremely passionate about building a positive and open work culture as well as establishing deep-rooted client partnerships. I am extremely delighted to be a part of Mudra’s growth story.”

On Priyanka’s appointment, Arijit Ray, President, Mudra West said, “Priyanka coming on board is another step towards bringing quality talent to strengthen the senior leadership team at Mudra West. Her well rounded experience across a wide spectrum of brands and categories in the best agencies will really augment the leadership of our FMCG and infrastructure vertical. I wish her a great career with Mudra.”

Mudra India
Starting with just one client and a single room office, Mudra India is one of the leading agency networks offeringBranding & Communication Solutions in the country today.Mudra India has four strategic business units - Mudra West, Mudra South, Mudra North & East that specialise in Advertising and Brand Management Water - a Strategy & Design Consulting unit and Maatra - a Localization & Pre-media Specialist.

Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai KuchBaat and Kar Lo DuniyaMutthi Mein, amongst others.

Mudra India clients include Godrej Group, Future Group, LIC, United Spirits, Emirates, Dabur, Aditya Birla Nuvo, CavinKare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC , Bennett Coleman & Co.