Neville Shah joins Mudra North & East as Creative Director

Neville Shah has joined Mudra North & East as Creative Director. Neville comes on board to work on Mudra North & East’s portfolio of clients, which include Dabur, HBO, Philips, Wrigley and UNICEF. 

Commenting on his appointment, Ajay Naqvi, EVP & Head, Mudra North & East said, “Neville will add to our creative teeth in providing fresh solutions to clients in Delhi and Calcutta. His simplistic approach towards bringing out the best on a brief is what makes him a good fit in further strengthening our creative prowess. His strong experience across brands and categories coupled with a fantastic attitude towards people will only help catapult Mudra North and East to greater heights. A warm welcome to him from all of us here.” 

Neville added to this, saying, “When you join Mudra, you join a culture. And I hope to do my best in enriching this culture. It's a great challenge to take on and I hope to offer a new perspective and create simple and refreshing communication for the agency.” 

Neville joins Mudra North & East from TBWA\Mumbai where he spent 4 years working on brands such as SET Max, BPL Mobile, Standard Chartered Bank, Bajaj Allianz Life Insurance and several others. 

Neville brings with him a diverse portfolio of skills and experience ranging from theatre to scriptwriting and acting to of course, advertising. Neville is a graduate from the Symbiosis Institute of Mass Communications and has also recently been a part of the copywriting program at The Creative Circus in Atlanta. 

About Mudra India
Starting with just one client and a single room office, Mudra India is one of the leading agency networks in the country today. Mudra India has 5 specialist units- including Mudra West, Mudra South and Mudra North & East which provide clients business solutions through advertising. Water, a strategy & design specialist, and Maatra, a localization & pre-media specialist, complete Mudra India. 

Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai Kuch Baat and Kar Lo Duniya Mutthi Mein, amongst others. 

Mudra India also boasts some of the most stable client relationships in the industry with names such as Godrej Group, Future Group, LIC, United Spirits, Dabur, Aditya Birla Nuvo, Cavin Kare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC and Bennett Coleman & Co, amongst others.