Red Digital creates official social game of the movie 'Thank You'

The game will be released on the movie's Facebook page

New media agency, Red Digital, today announced the launch of the official social game based on UTV’s upcoming movie 'Thank You' slated for release on April 8, 2011. The game is a Facebook application and will be released on UTV Motion Picture’s Facebook page: http://www.facebook.com/utvmotionpictures  

Thank You’s plot revolves around Raj, Yogi and Vikram – best friends, business partners, serial womanizers and happily married! Happy, because their lovely wives have no clue that their husbands cheat on them with every pretty young thing they can lay their eyes on. This picture perfect world is rocked when Raj’s wife, Sanjana begins to suspect her husband and hires the suave private detective, Kishan, to tail him. Kishan’s built his reputation as a man who saves marriages by getting erring husbands to mend their ways. In this particular case, however, his overwhelming attraction towards Sanjana means he may not be acting in her best interest! What follows is a crazy cat and mouse game, with Kishan trying to catch the husbands with their pants down literally and them attempting to just stay outside his grasp. This laugh a minute comic caper will have you in splits, continuing with the signature comic timing you have come to expect from the maker of No Entry, Welcome and Singh Is Kinng.

The game is in-sync with the movie’s theme. In the game, the user has to step in the shoes of Detective Kishan (Akshay Kumar) and help Sanjana (Sonam Kapoor) to catch Raj, Yogi and Vikram red-handedly flirting with girls. In the game, a user will have to click photographs at the right time to catch the flirtatious husbands and with every 5 correct photographs the user moves to the next level of the game.

Shikha Kapur, Sr. VP (Mktg), Motion Pictures – UTV said, “Movie based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game truly brings on interactivity as the gamer almost becomes a part of the movie, playing Akshay Kumar’s character through various stages, just like the movie. The game is the latest in UTV Motion Pictures’ initiatives to create interesting, interactive platforms to reach out to the movie viewing audience.”

Red Digital, CEO, Harsh Jain said, "UTV’s Thank You has created an immense buzz as the best comedy of the year that promises to keep you in splits with superstars Akshay Kumar and Sonam Kapoor. With Thank You game, Red Digital has provided a platform for Bollywood fans to metamorphose themselves as Akshay Kumar and get immersed into the movie experience.” He also added, “Social media and gaming have become critical elements of every movie’s release and Red Digital is ensuring that every movie we work with maximizes their online reach and connects with their fans.”

Red Digital provides customized social media and gaming solutions on various platforms such as Facebook, Twitter, Flash, iPhone and Android. Facebook has more than 500 million users and collectively they spend more than 700 billion minutes per month on the site. Twitter now has over 145 million registered users with 90 million tweets each day. Social networking is taking up almost 22.7% of time spent on the web according to a recent report by Nielsen.