Rediffusion strengthens its Mumbai operations

Appoints Anurag Tandon as Business Head, Mumbai

Rediffusion - Y&R Mumbai has roped in Anurag Tandon as Business Head on the key businesses of Colgate-Palmolive and Himalayan. Anurag comes on board from TBWA/ India where he was Associate Vice President.

Commenting on the appointment, Nisha Singhania, Executive Vice President, Mumbai, Rediffusion – Y&R, says, “Anurag comes in to drive two of the key clients of this office and provide the sound strategic focus that is vital for them. I’m confident that he is a perfect fit for these businesses as well as Rediffusion.”

“Rediffusion is growing at a very aggressive pace and I am really excited to be a part of this journey. I am confident that this association will definitely create magic in the coming days”, says Anurag Tandon, Business Head, Rediffusion – Y&R, Mumbai.

Anurag joins Rediffusion from TBWA, Mumbai where he was handling clients like Nivea, Bajaj Allianz, Samsonite, Set Max, Platinum Guild and Playstation. In his earlier stints Anurag has worked with Leo Burnett and O&M where he has worked on prestigious clients like P&G, Bajaj Auto, Fiat, IDBI.

Anurag began his career in 2000 as a management trainee at RK Swamy BBDO Advertising.

About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Shows, ECHO, Golden Montreux, and Davey Awards amongst others.