Saffola Arise is not just rice, It's Active Rice.

FMCG major, Marico Ltd. has introduced new rice Saffola Arise – the first ever rice that keeps your entire family fit and active!

With new Saffola Arise, your family can enjoy tasty wholesome meals and be healthy at the same time. Arise is better than regular rice because it is made up of good carbohydrates & has a lower GI than regular rice, which ensures that you stay fuller, lighter & active for longer*. So no hunger cravings will trouble you in between meals. & that’s not all, one bowl of cooked Arise has upto 20% lesser calories & upto 20% lesser carbohydrates** than regular rice! Wonderful isn’t it!

Nutrition expert Naini Setalvad tried Saffola Arise herself and was happy to see that it did work differently from other rice. Naini says “Saffola Arise is a great product for those who want to stay fit & active & I am happy that I can recommend rice to individuals who wish to stay in shape.”

Saffola Arise is available in leading metros and select cities in India. It is priced at an Rs.69/- (MRP Inclusive of all taxes) for 1 Kg pack and 4.5 Kg Jar priced at Rs. 345/- (MRP Inclusive of all taxes). There is also an attractive introductory price offer in Mumbai & Bangalore.

In today’s world of fitness first, Saffola Arise is a product that will not only make you love your rice but will also keep you active through out the day. Try Saffola Arise and feel the difference. Go ahead, its time you got rice back on your plate!

About Saffola:
Saffola as a brand is synonymous with preventive heart care in India. It is a thirty five-year-old brand, widely recognized by consumers to be "Good for Heart". The Saffola Healthy Heart Foundation was formed with the objective of educating people about Heart care. Over the years the foundation has conducted numerous activities spanning Heart checkup camps, health talks, education programmes for bodies like the police force, corporate executives as well as the underprivileged. The topics that the foundation addresses pertain to heart care interventions such as exercise, diet care, stress management and timely diagnosis. With more than 50,000 members across India, SHHF has conducted its activities in collaboration with bodies like the Indian Medical Association, NSPHERE, Escorts Heart Institute, Apollo Hospital and Ruby Hospital and has reached out to lakhs of families.

Saffola is one of the leading brands of Marico Limited, a leading Indian Group operating in the Hair Care, Health Care and Skin Care segments of the Beauty and Wellness space in India and abroad.

*Results arrived basis the study conducted at a premier institute and nutrient analysis report from an independent lab. Values based on one bowl of cooked rice. One bowl specified contains 600ml cooked rice. Results may vary as per the experimental conditions

#A study carried out at premier institute to evaluate the efficacy of Saffola Arise with respect to feeling of Fullness, Prospective food consumption, Heaviness, Lethargy & Sleepiness compared to other common Rice varieties

Manufactured by Taj Mahal Agro Industries private limited