Sansui launches India’s first LCD range with 1200 watt Woofer Sound System

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Announcement Corporate
Last Updated : Jan 21 2013 | 4:48 AM IST

Sansui, one of the leading consumer electronic companies in India, recently launched its new range of Hard Rock LCDs with unique 1200 watt Woofer Sound System. First of its kind in India, the new range comprises of price competitive models of global quality norms in terms of technology, performance and durability. The Hard Rock range offers high definition of sound and view and comes with USB storage that enables customers to store movies, music and photographs.

The company also unveiled its new range of Slim TVs with touch control sensor, USB storage and access to Tweeter networking website. The Hard Rock LCD and Slim TV range can store up to 5 movies and 1000 songs. By the end of the month, Sansui would also be launching its Blue-ray DVD player range.

The Hard Rock LCD range is available for Rs.8490 to Rs. 37990 and Slim TVs range from Rs.5490 to Rs.7990. The new range is available at all leading electronic stores in India.

Speaking about the developments, Mr. Jaideep Rathore, Chief Marketing Officer, Sansui said, “Sansui has always brought innovative and value-driven products for our consumers. Our endeavor has always been to offer unique experiences that exceed consumer expectations. Taking one step forward we have launched our new range of Hard Rock LCDs and with this we plan to target a 5% share in the Indian LCD market by the end of the current financial year. We also plan to increase our market share in television to 12%.”

About Sansui:
Sansui is one of the leading consumer electronic companies in India which offers a full range of Televisions (Plasma Screens, LCD, Ultra Slim TVs, Slim TVs, Conventional TVs) DVD Players and Home Theatres. Today, the brand has won the hearts of millions of Indians by introducing cutting edge technology and innovation in the country. Sansui was, also, awarded No.1 brand in customer satisfaction in the year 2003.

Sansui started its operation in India in the year 1997 by establishing its first sales office in Pune with just four employees. Today the company has over 1600 employees and enjoys a sales turnover of Rs1000Cr.

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First Published: Sep 01 2010 | 7:19 PM IST

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