Spice Digital launches premium SMS service in Nepal

Adds to its International Footprint in MVAS

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Announcement Corporate
Last Updated : Jan 20 2013 | 11:53 PM IST

Spice Digital Limited, one of India’s leading MVAS (Mobile Value Added Services) companies, today launched the Premium SMS services in Telecom Network of market leader Nepal Telecom. The Premium SMS services include an interesting bouquet of mobile content like Horoscope, Jokes and News for the NTC customers.

Spice Digital is today empowering VAS solutions in close to 25 mobile networks across globe and has got strong presence in SAARC, APAC and MEA markets. Keeping in line with its brand promise, to deliver outstanding value by combining deep market knowledge with unconventional thinking, Spice Digital will rapidly enhance itself as the future Mobile Internet Organisation. Spice Digital will take the market by storm with its array of innovative services backed by superior technology in an advanced form eventually in the coming few days.

Commenting on this launch, Mr. Lokesh Gupta, Head of International Business, Spice Digital Limited, said “we are delighted to announce the launch of Premium Services in Nepal. This has been an absolute hit with close to 50 K users in just 7 days of launch.  We are running VAS services in Nepal market (in association with Local partner TeleTalk) for more than a year now and few of our products like Voice Chat, Missed Call Alerts has been real block busters with penetration rates as high as 10% and ARPU close to 30 Indian Rupees. There has been great uptake of VAS services in Nepal market and customer is not just subscribing to services but enjoying as well.Globally, we are an established MVAS player in Indonesia to Ivory Coast (i2i) and will continue to offer to those customers a bouquet of the most innovative services. “

Adding to this, Mr Matuk Ananda Vaidya- Business Mobile Service Directorate- Nepal Telecom said “Premium SMS Services is a technically superior, innovative and entertaining service that we could have offered to our customers at this point.  We are more than delighted to partner Spice Digital and hope to continue this fruitful relationship in the coming many more years.”

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First Published: Aug 18 2011 | 12:42 PM IST

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