Store Locator and Missed Call Information service from Vodafone

The Store Locator service has been designed to enable a customer to locate a Vodafone Store/Mini Store nearest to him. Customers across the state can avail this service by messaging 111 with the area pin code (viz: Store to 111). People travelling to upcountry locations in Bengal can also utilize this service to fulfill their billing or recharge related requirements.

The new avatar of Missed Call Information will enable customers to receive personalised SMS from the number of the person whose call was missed. The service gains even more relevance and convenience if the number of the missed call is already saved in the phone book of the customer. This means, the customer would not have to search for the number. To give an example of how the new format works, This service will send the SMS from the number of the person whose call was missed saying; "you missed a call from me at 11.43 am on 13th March" thus giving a personalised touch to the message, along with the precise date and time of the call

To activate the missed call alert service, postpaid customers need to type ACT MCI and SMS to 111 and prepaid customers need to SMS ACT MCI to 144. All new customers activating the service would be charged Rs 30 per month on an auto renewal basis.

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India's mobile customer base, with over 49.13 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 260 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. EGL has an enterprise value of approximately USD 50 billion (INR 200,000 crore) and employs 30,000 people worldwide. The Company has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia.