Tata Indicom supports WWF's 'Earth Hour' Campaign

Urges all post-paid subscribers in Mumbai and Delhi to participate

Tata Teleservices, India’s fastest-growing pan-India telecom service provider is participating in WWF’s ‘Earth Hour’ initiative by sending out text messages to all its post-paid subscribers in Mumbai and Delhi, urging them to support the campaign and switch off their lights between 8:30PM to 9:30 PM on Saturday, the 28th of March 2009.

For the first time in history, people of all ages, nationalities, race and background have the opportunity to use their light switch as their vote – switching off your lights is a vote for Earth, or leaving them on is a vote for global warming. The campaign aims at urging the world to switch off their lights and has a target of 1 billion votes, which will be presented to world leaders at the Global Climate Change Conference in Copenhagen.

Speaking at the occasion Mr Rajeev Narayan, Vice President, Corporate Affairs, Tata Teleservices said, “As part of the Corporate Sustainability ‘Big Picture’ we have identified two plans under which we will touch the communities in a sustainable manner ­- environment and education. Even across the Tata Group Climate change and conservation are the most pivotal pieces as far as Corporate Sustainability is concerned. We will not only participate in this event by turning off all lights in our office in Delhi and Mumbai between 8:30PM to 9:30 PM but will also urge all our subscriber to do so by sending out text messages to them. This is our contribution to an endeavor, with a larger goal of promoting a healthy environment, to create awareness and imbibe a culture of responsible living.” 

About Tata Teleservices Limited
Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. With a customer base of nearly 34 million, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, covers over 320,000 towns and villages across all of India’s 22 telecom circles. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. The company also recently announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space in the country. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.