East Godavari District Collector Arun Kumar said 17 persons lost their lives in the tragedy.
The dead included at least 13 women, Sub-Collector, Rajahmundry, Vijaya Ramaraju said.
Nearly 20 people were injured in the incident, which happened as a large number of people tried to rush into the Puskhar ghat to take a holy dip.
The bodies were taken to Rajahmundry Government Hospital, officials said.
Godavari 'Pushkaram', the ritual of taking holy dip in the river, is observed once in 12 years, but this time it is considered auspicious from astronomical point of view as it is the 'Maha Pushkaralu' which comes once in 144 years.
Modi said he spoke to Andhra Pradesh Chief Minister Chandrababu Naidu and discussed the situation with him.
Earlier today, Naidu, accompanied by his wife and son, took the holy dip here, where the Godavari river is full in its expanse.
He offered prayers to the river and blew a conch shell to mark the beginning of the 12-day event.
Kanchi Shankaracharya Jayandra Sarswathi also took the sacred bath.
Telangana Chief Minister K Chandrasekhar Rao took the holy dip at Dharmapuri in Karimnagar district, kicking off the event in the state.
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