2-day event to promote summer tourism in Raj
Press Trust of India Jaipur In an effort to promote summer tourism in Rajasthan, the state tourism department has decided to showcase the desert state's art, culture, handicrafts and cuisines in the city during a two-day event.
"'Jaipur by Nite', the event would kick-off from July 26 and would promote Jaipur as a tourism, craft, and shopping destinations by way of a gala festival," Diya Kumari, former princess of Jaipur royals family and brand ambassador of the event, told reporters today.
"There is a paucity of tourists during the summer months, and this eventful occasion would attract domestic tourists to the city," she said, adding hundreds of artists, and a few Bollywood stars would glitter at the events.
Chairman of CII Rajasthan Ratnesh P Kashyap said 40 senior business executives from northern region covering Delhi, Ludhiana, Chandigarh, Srinagar, Shimla, and J-K will participate in the event.
Rakesh Srivastava, Principal Secretary of the state Tourism Department, said, "The event is an earnest attempt to give a fillip to summer tourism in the city of Jaipur as it would showcase Rajasthan's art, culture, handicrafts and cuisines to the domestic tourists.