The state government also roped in actress Madhuri Dixit Nene as brand ambassador for MP's ambitious 'Mamata Abhiyan', which is a maternal and child health, vaccination and family welfare programme, a press release issued by the state government said here today.
Madhuri has given her consent for becoming the brand ambassador of the Mamata Abhiyan, it said.
The actress will take part in a programme organised by UNICEF in Bhopal on the issue, on June 26, the release said.