AAP govt to rope in media agency to project Delhi as tourist-friendly destination

The AAP government has decided to hire a 'social media agency' to project Delhi as a tourist-friendly destination on social networking sites such as Facebook, Twitter and Instagram.

The tourism department of Delhi government has prepared a plan under which it will undertake several initiatives - one of them is hiring of a professional social media agency.

An official said Delhi has several tourist destinations which include monuments, markets, temples among others, but there is need to promote the national capital on social networking sites through which millions of people can be reached.

Delhi is also known as heritage city which has several monuments.

"The social media agency will be hired by September this year. The work of this agency id to brand Delhi as a tourist friendly destination on social networking sites like Twitter, Facebook, Instagram and YouTube.

"The social media agency will make plans and execute them for branding Delhi," the official told PTI.

According to the official, governments of Madhya Pradesh, Gujarat, Rajasthan and among others are also "very active" on social media sites to promote tourism in their respective states.

As part of the plan, the Delhi government will also produce five short videos and six radio jingles to promote tourism in the national capital.

Apart from this, "tourist literature" will also be published.

When the AAP came to power, it had invited "innovative" ideas from senior bureaucrats, who have travelled to foreign countries, to make Delhi an international tourist destination and increase the time tourists stay in the city by giving them more options to explore the heritage city.