AAP to focus on door-to-door campaigning

The Aam Aadmi Party will focus on door to door campaign ahead of the Delhi assembly election as it has intensified its bid to reconquer the national capital.
The party will also focus on two aspects during the door to door campaign.
First, the party will try to hardsell the achievements and the promises it made and fulfuilled during its 49-day rule. Second, it will try to convince people that Prime Minister Modi, on whose popularity the BJP is banking on, wont be a solution to its city-level problems.
It has also come up with a slogan, 'Delhi ka badlenge haal. Panch saal Kejriwal' (Arvind Kejriwal government will work for five years this time to improve the bad condition of Delhi).

The party has decided to focus on booth level campaign and will assign 25 houses to every booth level worker. The party could not undertake door to door campaign due to paucity of resources in the Lok Sabha election and lost miserably. It had used a similar tactic, which was one of the reasons for winning 28 seats in its spectacular debut.
"The booth level workers will focus on 25 houses. They will explain the achievements of Kejriwal's 49-day government. The booth level workers will also explain the fulfilled promises made by Kejriwal, like slashing the tariff of electricity and water and then comparing it with five-month rule of the Centre in the national capital " said senior party leader Sanjay Singh.

"More than 1.10 lakh volunteers will spread the messages of 'what we promised and what we did' and the BJP promised something, but did something else. 85 per cent work of booth level management has been done to undertake this task," Singh said.

After its rout in the Lok Sabha election, in which the party targeted Prime Minister Narendra Modi, its strategy misfired. Riding high on the Modi wave, the saffron party also won assembly elections in Haryana and Maharashtra.
The party now wants to make it a localised campaign and pitch Kejriwal against BJP leaders.
"The BJP may not declare its chief ministerial candidate, but we will project it as a campaign between the probable candidates like Jagdish Mukhi, Vijender Gupta, others and Kejriwal.

"Our aim will be to convince people that Modi is not going to solve your city-level problem," Singh added.