Bharti Airtel on Monday announced removal of all roaming charges for outgoing and incoming calls as well as SMSes and data usage within India as it takes on Reliance Jio.
India’s largest mobile phone service provider said international call rates will be cut by up to 90 per cent to Rs 3/minute. And, data charges by up to 99 per cent at Rs 3/MB across popular roaming destinations.
In a press statement, the company said the move would lead to “death of national roaming” from April 1.
Bharti Airtel Chairman Sunil Mittal said: “At Airtel, we are changing the international roaming paradigm, which will allow our customers to take their number to every corner of the world. As an industry, operators across the world must collaborate to remove the cost barrier to roaming and offer customers the convenience of staying connected without the fear of exorbitant bill charges.”
The company said there will be no bill shocks while roaming overseas — daily billing will be automatically adjusted to the price of basic one day pack even for customers who don’t buy a roaming pack.
“With this, Airtel mobile customers will be able to carry their numbers across India and the world and stay connected all the time without having to worry about high call/data charges,” the statement said. “Bill shocks will now be a thing of the past.”
Starting from April 1, Airtel customers roaming within India will enjoy free incoming calls and SMSes and there will be no premium on outgoing calls. Allowing them to speak freely wherever they are in the country.
There will be no additional data charges on national roaming. Home data packs for customers will apply even while they roam across India.
Gopal Vittal, managing director & chief executive officer (India & South Asia), said: “This marks the death of national roaming and the whole country will now be like a local network for our customers, who will not have to think twice before making or receiving calls or using data while travelling outside their home base. Airtel has again set the benchmark in delivering best in class value backed by a great network experience.” For international roaming, Airtel said it has already launched affordable roaming packs for all major countries across the world.
These packs come with validity options of one day, 10 days, and 30 days.
“Starting from April 1, even customers on international roaming ‘Without a (roaming) pack will be fully protected from bill shocks through an automatic adjustment that is equal to the daily pack for that particular country. This means the moment a customer’s billing reaches the price of a one day pack for the country, he/she will be automatically moved to that pack,” the statement said.
Even after the exhaustion of pack benefits, customers will continue to enjoy extremely attractive rates for calling and data usage.
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