Kumar took time out of his holiday in New York to fly into Britain for the much-anticipated cricket clash at Edgbaston Cricket Ground as a promotional stunt for his forthcoming film "Once Upon A Time in Mumbai Dobara", in which his character Shoaib plays a cricket-loving gangster who also wields excessive fixing powers on the game.
"As a company known for pushing the envelope on marketing, we will have our Shoaib attending the India-Pakistan match at Edgbaston. Cricket is a perfect fit with his character in the film, as evidenced in the film's first trailer as well," said Tanuj Garg, CEO of Balaji Motion Pictures, the company behind the film set for an August 15 release worldwide.
The latest instalment of the entertainer, which follows the success of "Once Upon A Time in Mumbai" back in 2010, is set in the 1980s and also stars Sonakshi Sinha, Imran Khan and Sonali Bendre.
The gangster drama, directed by Milan Luthria and produced by Ekta Kapoor and Shobha Kapoor, was supposed to hit the screens to coincide with Eid on August 8. However, it will now get an Independence Day release to avoid a clash with Shah Rukh Khan's "Chennai Express".
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
