All Out Launches #IDidntKnow / #MujheSabNahiPata Campaign Urging Moms in India to put Aside the Pressure of Having to Know-it-all

/ -- SC Johnson's All Out takes a powerful stand for mothers in India with its latest campaign #IDidntKnow / #MujheSabNahiPata. The campaign celebrates mothers who are tough enough to acknowledge that they don't know everything. It features a film (watch here) about a mother's #IDidntKnow / #MujheSabNahiPata story which aims to help Indian moms be more aware and vigilant against the threat of dengue.

(Photo: https://mma.prnewswire.com/media/824992/All_Out_Campaign.jpg )
Speaking on why she is lending her voice to All Out #IDidntKnow / #MujheSabNahiPata campaign, Bollywood Actor Sonali Bendresays, "As a mother, I try every day to do my best but I also know how it feels to not get everything right and learn from my mistakes. Admitting that I do not know it all as a mother does not make me any less of a parent. In fact, it helps me learn and grow when I seek knowledge from those who have had different experiences. I support #IDidntKnow / #MujheSabNahiPata campaign because it encourages mothers to support each other by sharing their own experiences."
Acclaimed filmmaker Shoojit Sircar, the film's director added, "This film celebrates the toughness of mothers who acknowledge that they don't know it all and are willing to seek support to be able to protect their children. With this film, All Out inspires mothers to come together and share their #IDidntKnow / #MujheSabNahiPata stories to be more vigilant in the future."
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