All Out Takes a Stand Against Societal Conditioning, Invites Mothers to Share Their #MujheSabNahiPata / #IDidntKnow Stories

/ -- SC Johnson's All Out hosted an insightful panel discussion attended by actor Sonali Bendre, well-known child care experts and mothers. The discussion centered around the health and well-being of children and the role of a mother in protecting the health and wellness of her children.

(Photo: https://mma.prnewswire.com/media/832252/Panelists_All_Out_Event.jpg )
The panel then delved into the message behind the #MujheSabNahiPata / #IDidntKnow campaign launched recently by All Out. The campaign, already viewed more than 47 million times, is helping generate awareness and greater vigilance among India mothers against the threat of dengue. The campaign is encouraging them to share their #IDidntKnow/ #MujheSabNahiPata stories. Sonali Bendre, the All Out campaign spokesperson, said, "Mothers are often faced with strong social mores and familial norms that hinder her. Through the #MujheSabNahiPata / #IDidntKnow campaign, All Out is celebrating tough mothers who acknowledge that they don't know everything and are willing to share their stories to learn from others. I am thrilled to be a part of the conversation, as it helps moms across the country to support and lookout for each other and protect their children from the threat of dengue."
Celebrated blogger and founder of First Moms Club, Ruchita Dar Shah added, "Mothers of today must help each other and share their stories and experiences. That is exactly what happened today. This discussion shed light on the risk of dengue to a child's health, and how it can sometimes go undetected. Through this dialogue, we hope to raise awareness about this mosquito-borne disease, and help break the barriers of social conditioning, that have been holding mothers back from seeking help from people around them."