To the surprise of ministry officials and volunteers, mostly college students, who frantically went about "arranging" some garbage for Kannanthanam, the newly appointed tourism minister began collecting litter, including empty water bottles, pan masala sachets, ice cream cups and dry leaves with his hands.
Many onlookers did not recognise the minister as he shook hands with them, patted some on the back, while asking people to keep the place clean.
"How much do you earn per day? Do you tell customers to throw the waste plates and tissues in the dustbin kept with you? Help us in making India clean."
The Minister said though a place like India gate is cleaned everyday, there was a need to improve cleanliness.
When asked whether he stands by what he had said yesterday over fuel price hike, the minister did not comment.
"We are out here cleaning India Gate. Cleaning programmes are going on across the country. The message is we have to keep India clean. Everybody and not just government officials will have participate in this. And it has to be an everyday operation, not just once in a year and not just for the camera," the minister said.
The other tourist destinations where cleanliness and awareness activities will be conducted by the ministry include Rishikesh Ghats in Uttarakhand, Juhu Beach in Mumbai, Dakshineshwar Temple and Belur Math in Kolkata, Kovalam Beach in Kerala and Kamakhaya temple in Guwahati.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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