The actor along with wife Twinkle Khanna, director R Balki, Radhika Apte and Arunachalam Muruganantham, whose life and initiative of making affordable sanitary inspired the film "Padman", was in the city to promote the film.
"I always wanted to work and make such films but I was not a producer during that time. I didn't had enough money but now I can. My wife told me about Muruganantham and then we met R Balki. So we thought about making this movie," Akshay told reporters here.
Talking about Padman Challenge which has caught the eyes of celebs like Aamir Khan, Alia Bhatt and others, Muruganantham said he wanted spread awareness about menstrual hygiene through the initiative.
"I just want to spread awareness about menstrual hygiene. So far only women speak about it. I want men to start speaking about it. Every father, brother and husband should know about menstruation. It is not just about women, it is about men too," Muruganantham said.
"I was doing some research and reading some columns on menstruation and I came across Muruganantham's story. Immediately it gripped me because this was an incredible story. There were two parts to this story. One part was menstruation where a man was doing something for his wife," said Twinkle.
"It was also a story about innovation where a man was not limited by his educational qualifications or his lack of proficiency in English and he goes on to become an innovator. So even if we want to give a message across, we have to give it in an entertaining way. If it is not going to interest people then they will not watch the movie," she added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
