ANAROCK to partner with local, global housing brokerage firms

Property consultant ANAROCK will partner with other domestic and global brokerage firms to scale-up its business and help real estate developers sell their homes across India and international markets.

The new vertical 'channel partner business', headed by Bappaditya Basu, would focus on forging strategic international and domestic alliances within the residential consultancy space to create India's largest real estate services network, the company said in a statement.

Basu, who was formerly National Director of Retail Services at JLL India, has over 15 years experience in the real estate business and has operated across India, Sri Lanka and several South Asian countries.

With a growing team of 1,300 professionals, ANAROCK already operates in all key property markets of Mumbai, Chennai, Bengaluru, Gurgaon, Noida, Hyderabad, Kolkata and Pune, along with an international presence in Dubai. It has plans to open offices in Navi Mumbai and Ahmedabad.

"Through its leading channel partner alliances, the firm will offer developers the widest-possible channel spectrum across domestic and international markets," said Anuj Puri, Chairman, ANAROCK.

"We will lose no time in building scale by aggregating global channel partners under our roof while leveraging ANAROCK's expertise in real estate technology," Basu said.

"There has been a distinct lack of focus on the residential sector among Indian real estate consultancies, and we are filling this gap for Indian developers as well as consumers," he added.

ANAROCK said it would enrol only those channel partners that are registered under the new real estate regulatory law 'RERA'.

Global property consultant JLL in April last year had sold its India residential brokerage arm to its former country head Anuj Puri for an undisclosed amount. In June last year, he renamed the company as 'ANAROCK'.

Puri had quit JLL India in February 2017 after serving 10 years in the company.