Complimenting artiste-colleague Durga Jasraj fpr initiating India's biggest musical show Jalsa Music, Bickram told PTI, "There has to be an honest intent If you believe in what you do."
Durga, the esteemed daughter of legendary classicist Pt Jasraj, said, "India thrives on the rich legacy of different genres. Sufi, thumri, dadra and cross cross (fusion) as well. Our effort has been to promote any serious music by people who pursue it sincerely."
Chips in Bickram, "People can be equally good in their own fields There has to be a positive emotion in every rendition. Music is the biggest unifying force and we just want to commemorate that."
"We embark on a discovery journey for new talents whenever we come to Kolkata. A city where almost everyone has to learn instrumentation, sitar, tabla, rabindrasangeet or vocal. Very much like in south where learning mrindangam or vocal is the tradition in every house," Durga said.
"We seek to reach out to the 15 crore users of our service of mobile through the plarform of music," a spokesman of the large mobile network said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
