Apple emoji go racially diverse

Image
AFP Washington
Last Updated : Feb 24 2015 | 10:40 PM IST
Smiley emoji, sad emoji, hearts emoji, and now, for the first time, racially diverse emoji.
Apple is preparing to release non-white faces in its line-up of the cartoon faces used to liven up text and email messages, news reports said.
In its next update of the icons, the faces will be available in six different skin tones, US media reported yesterday.
Apple said the new inclusion of the faces reflected its commitment to improving diversity.
But by today, the technology giant was facing criticism that the vibrant shade of yellow chosen for the Asian faces was actually bordering on racist.
"Are we really that yellow?" wrote social media user on Weibo, China's version of Twitter.
"That yellow is really yellow, how can a man be so yellow?" asked another.
CNN's website said these are just some of 300 new emojis included in the latest developer version of iOS 8.3.
The new icons won't be available to the public until the update is released later this year, CNN added.
The task is not simple. The keyboard of illustrated icons is based on Unicode, the standard for text, numbers and emojis across all platforms.
Emoji originated in Japan and were added to the Unicode Standard in 2010, CNN said, and Apple first included them in iOS in 2011.
"Apple supports and cares deeply about diversity, and is working with The Unicode Consortium to update the standard so that it better represents diversity for all of us," said an Apple spokesperson, according to CNN.
The Unicode Consortium sets international rules for text and characters to insure consistency across platforms.
Major companies like Apple, Google, Microsoft and IBM use it.
This allows people to send, say, an emoji from an iPhone to someone with an Android device and it is still readable.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 24 2015 | 10:40 PM IST

Next Story