Arvind sees five-fold jump in Tresca sales in 5 years

Textile and apparel company Arvind is expecting a five-fold increase in the sales of premium fabric brand Tresca to Rs 250 crore in five years on the back of new product launches and expansion in sales network.
Besides, it's planning an over nine-fold increase in Tresca's distribution network to 10,000 outlets in the next two years, aggressively targeting tier II and III cities, Arvind said in a statement.
"We have put a vision for ourselves for 2020, which will be Rs 250 crore for Tresca," said Arvind DTR Business Head-Sales and Marketing, Shridhar Soni.
For the current fiscal, Arvind is expecting a sales of Rs 50 crore from Tresca and has plans to double it in the next couple of years.

Arvind CEO Lifestyle Fabrics (shirting, khaki and knitwear) Susheel Kaul said: "We have put brand Tresca on a fast growth track with an intention to double the revenue in next two years. The growth will be fuelled through new product launches under the Tresca brand, penetration into tier II and III cities through a sales network of 10,000 outlets."
Arvind is also planning Tresca's entry into select overseas markets like Bangladesh, Dubai and Indonesia, it added.

That apart, Tresca will introduce two new fabrics -- Immaculate and Tencel. The company is also looking to enter into men's fashionwear through Tresca.

"We expect both Immaculate and Tencel to contribute 20-25 per cent revenue of Tresca in the next two years," Kaul added.
Arvind is a leading integrated textile and apparel company with a strong retail presence.