"We are strong if we negotiate as a group," said Vietnam's foreign minister, Pham Binh Minh, insisting that the future of the Association of Southeast Asian Nations was through deeper integration despite the preference of non-ASEAN heavyweight China for country-to-country ties.
"The unity of ASEAN is a very important factor," the minister said, though he said on some matters, including territorial conflicts, bilateral dealings could not be avoided.
ASEAN, a region of 600 million people, wants to establish a common market and manufacturing base to better compete with China and India, but there are growing doubts about whether it will meet a 2015 target.
Anthony Fernandes, chief executive of low cost airline Air Asia, said ASEAN's potential was huge.
"Asia is not just about China and India. It is a fantastic consumption market," he said, sitting on the same panel.
Gregory Domingo, the Philippines' trade minister, said that ASEAN nations were much stronger in trade talks when they negotiated as a group.
"The value is that as a group we can negotiate better agreements with these bigger parties. If we were alone... We would get the short end of the stick," he said.
President Thein Sein of long-isolated Myanmar, which took the ASEAN chairmanship this year, hailed the spirit of cooperation and coordination within the group which helped bring his country back to the international community.
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