Russia's Investigative Committee said in a statement that 42 people had sought medical attention over the weekend after having drunk the liquid labelled as hawthorn-scented bath essence, 25 of whom died.
Authorities said the product bore a label warning it is unsuitable for consumption, but the lotion was nonetheless "consumed like alcohol."
The product contained methanol, a toxic substance used in antifreeze, investigators said.
Cheap perfumes and facial toners containing alcohol are sold without the trading restrictions on alcoholic drinks, while those who buy them to drink are the most socially disadvantaged.
Homemade spirits and household products containing alcohol are popular throughout the former Soviet Union as a cheap alternative to the standard brands but are also blamed for a large number of alcohol-related deaths.
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