Earlier, Subramaniam was its Managing Director, India and Southeast Asia.
In his new role, Subramaniam will report to Bacardi CEO Mahesh Madhavan and join the global leadership team, said Bacardi in a statement.
He would be based out of Dubai, it added.
Bacardi also announced elevation of Sanjit Randhawa as the Managing Director of India and Southeast Asia.
Subramaniam is with Bacardi from 2013 and has served as Managing Director of India.
While, Randhawa has worked with Bacardi over a decade in diverse roles such as Financial Director for India operations, Managing Director for the Philippines, it added.
Bacardi own brands which includes as Bacardi Rum, Grey Goose vodka, Dewar blended Scotch whisky, Martini, vermouth and Bombay Sapphire.
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