Bachchan to visit Gujarat soon for tourism ad campaign

Image
Press Trust of India Rajkot
Last Updated : Sep 03 2013 | 3:35 PM IST
Bollywood megastar Amitabh Bachchan who is the brand ambassador of Gujarat Tourism, is likely to visit the state again this month-end or in the first week of October for the shoot of his ad campaign "Khusboo Gujarat Ki".
According to Kamlesh Patel, Chairman of Gujarat Tourism Corporation Limited (GTCL) this would be Bachchan's third visit to the state, in which he would shoot at heritage places.
"Earlier Gujarat was not considered as a tourist destination but efforts of Gujarat Chief Minister Narendra Modi and Amitabh Bachchan have helped the state register a good growth," he said.
In 2006, nearly 60 lakh tourists had come to Gujarat but last year nearly 2.54 crore tourists visited the state, Patel claimed.
He further claimed that country's tourism growth has stopped at 6.7 per cent, but Gujarat tourism growth has peaked at 13 per cent, and Modi has allocated Rs 483 crore fund to improve basic infrastructure at tourist places in the state.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 03 2013 | 3:35 PM IST

Next Story