BARC sees red over use of same acronym by Broadcast Council

The use of the acronym - 'BARC' by Broadcast Audience Research Council, a body set up to measure television ratings, has made the country's premier nuclear research organisation Bhabha Atomic Research Centre (BARC) see red.
The Trombay-based research centre is learnt to have written to the Broadcast Audience Research Council, asking it not to use the same acronym.
Officials of the Bhabha Atomic Research Centre have raised the matter related to the use of the acronym with Broadcast Audience Research Council and also the Information and Broadcasting ministry after they came to know about it through media reports, sources said.

BARC controller R P Raju in his letter to the Broadcast Audience Research Council has said that the Bhabha Atomic Research Centre had been using the acronym for decades and is popularly known by it.
He has mentioned that being a premier national research and development institution, it is important that the acronym 'BARC' should be for the exclusive use of the institution and its use as trademark by the TV ratings measurement body is "inappropriate".
He added that even on its website the Broadcast measurement body has used - 'BARC' as its trade name and also filed an application with the trademark registry for registration.

Raju, through his letter, has asked that the Broadcast Audience Research Council that it should immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

An email was sent to Broadcast Audience Research Council CEO Partho Dasgupta but it did not elicit any response.
The Broadcast Audience Research Council is a body promoted by broadcasting and advertising industry associations and aims to provide reliable television audience measurements in India.
It had recently brought out its viewership ratings for the first time.