Bausch & Lomb enters aesthetics segment

Contact lenses brand Bausch & Lomb today said it has entered into the aesthetics segment and is aiming at 10 per cent market share in next 2-3 years.
The move is aimed at addressing the burgeoning USD 230 million aesthetics market, the company said in a statement.
"The company intends to achieve a 10 per cent market share in next 2-3 years, especially in the non-invasive segment," Bausch & Lomb Managing Director, India & SAARC Sanjay Bhutani said.
It will come up with wide range of invasive and non- invasive aesthetic treatments into the anti-ageing, skin tightening, body-contouring and skin enhancement segment.

Bausch & Lomb intends to cater to India's HNI's (high net worth individual) segment who are looking and demanding for world-class aesthetic treatments, it added.
The company is entering into the aesthetic market with launch of brands like Thermage, Fraxel and Clear+Brilliant.

"Other brands like Liposonix, Vaserlipo, Vasershape and Isolaz will be launched at market appropriate time," Bausch & Lomb added.
Currently in India, such aesthetics procedures from a leading cosmetologist in metros, may cost anywhere from USD 300-1,300 per treatment
According to rough industry estimates, India performs 1.1 million cosmetic procedures every year, Bausch & Lomb said, adding that these brands are targeted at top Indian cosmetologists including dermatologists and leading chains of skin care clinics who will further offer the treatment to end-consumer.