Researchers from the University of Otago tracked the progress of 300 marketing students and found bigger egos don't necessarily produce better results, the Australian Associated Press reported.
Growing evidence suggests younger generations have a rocketing sense of entitlement, leaving researchers curious as to how well people with excessive belief in their self-worth actually achieve, the report said.
Those with an exaggerated belief in what they deserve tended to do worse in their exams than those who took personal responsibility and were internally motivated for success, study leader Donna Anderson says.
This indicates that high expectations and extra stress don't go well together.
It also supports the notion that students who are excessively entitled believe that other people are responsible for their success or failure, and so are less motivated to put in more effort when required, Dr Anderson says.
The results, published in the International Journal of Higher Education, are the first internationally to prove that so-called "excessive entitlement" interferes with actually achieving success in the face of the challenge of university study.
He says this is "highly problematic" in an education system that is becoming more user pays.
"When you pay for your degree it becomes more like a product you purchase and with that can come these expectations of what you deserve to get in return," said Professor Halberstadt.
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