Birla Sun Life MF to increase equity AUM by expanding reach

Birla Sun Life Mutual Fund plans to expand its equity asset base in the current financial year by increasing its reach in small towns along with higher engagement with distributors, a top company official has said.
The fund house, which has a total equity assets under management (AUM) of over Rs 12,000 crore as of now, also said that it has seen momentum in this segment during the last fiscal.
"We are stepping up our efforts with more distribution engagement...Our focus is also to increase penetration in B-15 markets," Birla Sun Life MF Chief Executive A Balasubramanian told PTI here.

The fund house also said that it aims to cross USD 1 billion (around Rs 6,000 crore) mark of assets in its BSL Frontline Equity fund from the current Rs 4,300 crore mark.
With close to Rs 90,000 crore of average assets under management (AUM), Birla Sun Life is the fourth largest fund house in the country and is the seventh largest MF in terms of equity assets.